GANT
Social Media Campaign
GANT
- Talent
- Social Media
Gant teamed up with influencer Lucas Viegas for a campaign featuring their collaboration with Diemme. The partnership showcased a stylish and functional collection of apparel and footwear, blending Gant's classic look with Diemme's craftsmanship. Viegas's authentic touch elevated the campaign, leaving a lasting impression on the fashion industry.
“The opportunity to be the first brand ever to collaborate with Diemme on apparel is super exciting,” says GANT Global Creative Director, Christopher Bastin. “The oversized shiny puffer jacket compliments Diemmes’ hiking heritage. The chocolate brown exterior and hot pink interior of the jacket pair perfectly with the new boot colorways for a look that pays homage to savvy Italian ski wear from the 1980s.”