“We had to hire more staff due to the high demand of our new website. We receive leads from all around the world, every day.”
Sabino Pompeia · CEO, Ultra Controlo
Services · Lisbon and Paris
Four practices.
One team.
Digital, e-commerce, artificial intelligence and training, delivered by the team that sets the strategy, writes the code and operates a product of its own. No handoffs between departments and no layers of account managers: the people who hear the problem are the people who build the answer.
Shopify Partners since 2020 · our own product in production: trinta.ai · est. 2020
how we work
Strategy, design and engineering under one roof.
Most agencies deliver ideas and subcontract the rest. We are the whole team: the people who define the positioning are the ones who design the interface and write the code that makes it sell. Founder-led from the first briefing to launch, with no handoffs and nothing lost in translation.
And we are not asking for a leap of faith. trinta.ai, our commercial intelligence product, reads more than 900 official sources a day for sales teams. We build, operate and sell our own software, and that is the method we bring to client work.
meet trinta.ai 01
Strategy
Positioning, offer and the number the project has to move. Before a single pixel, a goal in writing.
02
Design
Identity, UX and editorial art direction. Beautiful is the baseline: every screen exists to make someone act.
03
Engineering
Webflow, Shopify, Astro and custom code. Fast, accessible and editable by your team from day one.
2020 building brands and systems since
40+ brands and companies served
€3M+ a year in online sales under management
80+ countries reached by the work we operate
What we do.
index · 01 → 04Four practices that reinforce each other: every project can enter through one and combine several. Pick your door.
01 02 03 04
Digital
Websites and platforms, A to Z
explore digitalWebsites and platforms that load in a blink, tell the brand the way it deserves and stay editable without a developer. From identity to launch, one team only.
- Webflow development and custom code
- Brand identity, UX and art direction
- Technical SEO and performance
- CMS, integrations and ongoing maintenance
proofThe website we built for Ultra Controlo takes enquiries from 80+ countries, every single day.
E-commerce
Shopify stores that sell
explore e-commerceShopify Partners since 2020. We design, build and operate stores that treat conversion as a discipline, not as luck.
- Shopify and Shopify Plus design and build
- Catalogue and data migration without drama
- CRO: testing and continuous conversion work
- Front and back office operations, shipping included
proof€3M+ a year in combined online sales across the stores we build and operate.
AI for business
Agents, products and automation
explore aiSystems that work on their own: agents that qualify leads and answer customers, AI products shipped in weeks and market radars like the one we built for ourselves.
- Sales, support and back-office agents
- AI products and platforms, idea to launch
- Market radars and commercial intelligence
- Integration with your CRM, ERP and existing stack
prooftrinta.ai, our own product, reads 900+ official sources a day, in production.
IA na Prática
Team training, delivered in Portuguese
see the program and pricingA program for Portuguese teams: an audit up front, one intensive day at your offices and a system that stays in the company. Public pricing and a guarantee.
- Productivity audit and the 10 Hours Protocol
- Intensive day with workshops per department
- Playbook, prompt library and usage policy
- AI literacy certificate, aligned with the EU AI Act
proofAt Ultra Controlo, the method we teach surfaced €700K in opportunities in its first week.
engagement models
Three ways to work with us.
The scope changes, the standard does not. Prices closed in a proposal, before work begins.
scope + timeline + price
Fixed project
One goal, one calendar and one price agreed in writing before kickoff. Ideal for launches: a new website, a new store, a new product.
- Scope and price closed in writing
- A calendar with delivery dates
- Documented handover at the end
by proposal
ongoing team
Monthly retainer
Design, engineering and growth as an extension of your team, month after month. For companies that have launched and want to compound instead of restarting.
- Priorities reviewed every month
- Visible weekly deliveries
- Priority response and continuous improvement
by proposal
skin in the game
Product and venture
We build and operate software with you, sharing risk and upside. It is how trinta.ai was born, and the right model for ideas with product potential.
- Shared build and operations
- Risk and reward aligned
- The model that created trinta.ai
by conversation
The one exception with public pricing: our IA na Prática training program publishes rates, agenda and guarantee on its own page, in Portuguese. see IA na Prática pricing
process
From first contact to first result.
The same path across every practice. No weeks of silence.
1 a 30-minute call
Discovery
We listen to the business and review what exists: brand, website, store, numbers. We leave with the right problem defined, not a catalogue of services.
2 in 5 business days
Proposal
Scope, calendar and investment in writing, with the number the project commits to moving. Short enough to actually be read.
3 weekly deliveries
Sprints
Work in short cycles, with real prototypes to see and comment on every week. No disappearing for three months.
4 after launch
Measurement
Launch is kilometre zero. We measure the number promised in the proposal, iterate and document, so your team owns the result.
Already working with us.
see the workRelationships for life, with results worth saying out loud.
“Every collab is a hit.”
João Pedro · CEO, Wrong Weather
“Our e-commerce store is bigger than our city-center flagship stores. Outstanding results so far.”
Francisco Bastos · CEO, Arcádia Chocolates
Questions before starting.
Where should we start?
With the goal, not the service. If you need a website that tells the brand and generates enquiries, start with Digital. If the goal is selling online, E-commerce. If you want to automate work or build product, AI for business. If you want your team using AI with method, IA na Prática. In doubt, book the 30-minute call: we leave it with the right entry point.
How long does a typical project take?
It depends on scope, but the usual ranges are these: an editorial website between 4 and 8 weeks, a Shopify store between 6 and 12, an AI prototype in 2 weeks and the training in one day, with an audit up front. Every proposal ships with a written calendar and dates that hold.
How does pricing work?
We work by proposal: after discovery you receive scope, calendar and a closed price, within 5 business days. No surprise fees and no hidden hour counters. The exception is the IA na Prática training, which publishes its pricing on its own page.
We already have an in-house marketing or tech team. Does it still make sense?
It does, and it is common. We come in as a senior extension of your team: strategy, design and engineering without the fixed cost of three hires. We document everything and hand over the keys, so your in-house team ends up owning the system, not depending on us.
Which languages do you work in?
Portuguese and English as working languages, between Lisbon and Paris. We build multilingual websites and content, French and Spanish included, and the IA na Prática training is delivered in Portuguese.
Which industries do you usually work with?
The portfolio runs from fashion and luxury (Adidas, GANT, Louis Vuitton) to heritage retail (Arcádia Chocolates, Feira dos Tecidos) and B2B industry selling in 80+ countries (Ultra Controlo). The method never changes: first we understand the business, then we design.
ready when you are
Let’s work together.
Tell us the goal in two lines. We reply within one business day with next steps and a proposal on the way, no strings attached.
info@so-ma.studio · Lisbon and Paris